Jose Borghi is a publicist who was born in the town of Presidente Prudente in Sao Paulo State. He was the co-founder of the marketing agency that used to be called Borghi Lowe, but is now known as Mullen Lowe Brazil. In the 2015 April issue of Gentleman’s Quarterly Magazine, Jose Borhgi was recognized as one of the top 20 most influential marketers in Brazil. Mr. Borghi cracked the top ten list and came in ranked at number nine.
Jose Borghi is recognized to be one of the most creative marketers in Brazil because of his great creativity when creating ads. One of his most famous ads was created for Parmalat stuffed animals that was aimed at parents and children. During this ad campaign, Borgi had children dress up as stuffed animals and sing. The ad was a huge success and is ingrained into the Brazilian psyche. Another notable advertisement campaign that Jose Borghi led was one for Goya Foods where he incorporated country singers Zezé di Camargo e Luciano and their hit song E o amor. The Goya foods campaign was specifically for a seasoning mix called Sazon and Borghi’s lacrosse camp.
Jose Borghi decided to pursue a career in marketing when his older sister took him to a screening of award winning advertisements at the Castro Neves Theater while he was a junior in school. After seeing the award winning ads that were screened, Jose Borghi right then and now decided to pursue a career in advertisement. He would attend the Pontifical Catholic University of Campinas where he graduated with a degree in advertising and propaganda.
Jose Borghi’s first job was with marketing agency, Standart Ogilvy. He later worked for a number of other advertising agencies such as Leo Burnet before co-founding BorghiRay. Jose Borghi now serves as Co-CEO of Mullen Lowe Brazil after BorghiRay was taken over by the Mullen and Lowe Group and read full article.