A Look at Jose Borghi’s Rise in the Marketing Sector

Jose Borghi is a publicist who was born in the town of Presidente Prudente in Sao Paulo State. He was the co-founder of the marketing agency that used to be called Borghi Lowe, but is now known as Mullen Lowe Brazil. In the 2015 April issue of Gentleman’s Quarterly Magazine, Jose Borhgi was recognized as one of the top 20 most influential marketers in Brazil. Mr. Borghi cracked the top ten list and came in ranked at number nine.

Jose Borghi is recognized to be one of the most creative marketers in Brazil because of his great creativity when creating ads. One of his most famous ads was created for Parmalat stuffed animals that was aimed at parents and children. During this ad campaign, Borgi had children dress up as stuffed animals and sing. The ad was a huge success and is ingrained into the Brazilian psyche. Another notable advertisement campaign that Jose Borghi led was one for Goya Foods where he incorporated country singers Zezé di Camargo e Luciano and their hit song E o amor. The Goya foods campaign was specifically for a seasoning mix called Sazon and Borghi’s lacrosse camp.

Jose Borghi decided to pursue a career in marketing when his older sister took him to a screening of award winning advertisements at the Castro Neves Theater while he was a junior in school. After seeing the award winning ads that were screened, Jose Borghi right then and now decided to pursue a career in advertisement. He would attend the Pontifical Catholic University of Campinas where he graduated with a degree in advertising and propaganda.

Jose Borghi’s first job was with marketing agency, Standart Ogilvy. He later worked for a number of other advertising agencies such as Leo Burnet before co-founding BorghiRay. Jose Borghi now serves as Co-CEO of Mullen Lowe Brazil after BorghiRay was taken over by the Mullen and Lowe Group and read full article.

Scott Rocklage’s Three Decades of Immense Contribution to Both Science and Philanthropy


Dr. Scott Rocklage is an academician and an entrepreneur. He is a senior managing member at the distinguished California-based 5 AM Ventures. Together with his wife, Patty Rocklage, the couple is affiliated with many charity organizations. The two also give donations towards empowerment projects, a recent funding of lab renovations at MIT being a case in point.




A former student of the great scientist and chemistry Nobel Laurate, Professor Richard R. Schrock, Dr. Scott turned out to be a science guru as well. He has been in the healthcare sector for a period in excess of 30 years and has made a tangible impact on it. Scott will remain a dominant force for a long time in the industry for playing a vital role in the approval of Teslascan®, Cubicin®, and Omniscan™ drugs by the FDA.


Scott Rocklage puts his extensive experience and academic excellence to good use by being part of many advisory and directorship boards for different organizations. Some of the organizations Scott associates with either as a member or a chair include Epirus, Rennovia, Novira, Cidara, and Relypsa. He has also held management and executive roles at companies, such as Nycomed Salutar, Cubist Pharmaceuticals, and Catalytica. To add to his experience, Scott has been part of invention processes of more than 30 patents.



Ideamensch’s Interview



5 AM Ventures finances early-stage life science research. With the early aspect of its field of operation, the name 5 AM comes in to denote early. Scott Rocklage revealed this during an interview with Ideamensch.


The interview dug deeper to get more to Scott’s personal life. Being a busy person, he was not able to describe exactly how his day typically rolls out. His schedule incorporates board meetings, research, and company management, which means that every day, is always different from the rest.


Scott told Ideamensch that he executes his ideas through a consultative process. He involves professionals from different backgrounds that would be key to the success of a particular idea. This explains why he has no record of entrepreneurial failure.


Every new development made by scientists in the field of cancer treatment brings excitement to Scott. He told Ideamensch that as new treatment methodologies crop up, cancer patients will continue to enjoy prolonged lives than it is today.

Karl Heideck Is A Well Reputed Litigator

Karl Heideck's career as a litigator
Karl Heideck’s career as a litigator

Litigation is a career in law that would require representing the defendants and even the plaintiffs in the civil cases. Any process of litigation will have to go through various phases. The phases included are the pre-trial, pleadings, besides the investigation, discovery, followed by the trial, and settlement, that may be followed by an appeal too.

The typical workday of any litigator will be based on them being a sole practitioner or of working in a big firm, or a smaller one. Litigators who work in big firms will have to do different jobs based on their seniority. For a litigator who is just beginning his work, research would have to be conducted and writing of several memos to be done.

Karl Heideck is a reputed litigator. He lives in the Greater Philadelphia area. He is well-experienced in compliance, litigation, along with risk management. He has wide experience in several aspects related to litigation. Karl Heideck is presently working as a Hire Counsel. He is working with Grant & Eisenhofer. Over here, he deals with compliance, risk management and such other aspects of litigation. He worked for Pepper Hamilton LLP and Conrad O’Brien earlier.

It was in 2009 that Karl Heideck earned his law degree from the James E. Beasley School of Law, Temple University. He has a wide range of skillsets. These include legal writing, besides legal research. Karl Heideck has experience in corporate law and litigation besides commercial litigation, product liability along with civil litigation besides courts as well as in employment law.

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Fashionable Lip Balm With EOS

EOS really took off when it hit the market. With it’s easy to hold and stylish design, these little spheres stand out from any other lip balm product on the market. They were created from a survey of opinions that discovered most people don’t get satisfaction from applying regular lip balm. That is what makes EOS stand out from the competition.

EOS, also known as Evolution of Smooth, created products with new trends in mind. These products are natural and hypoallergenic. They are also paraben and petrolatum free. To keep them interesting, these little spheres come in fun flavors to make it more enjoyable to apply.

With eight awesome flavors to pick from, EOS has a product for everyone. They even have two shimmer spheres to add a little shine to your lips! The original organic smooth spheres include flavors such as vanilla bean, summer fruit, passion fruit, and sweet mint just to name a few. The shimmer spheres come in sheer pink and pearl.

If you aren’t crazy about the sphere designs but would like to see what all of the hype is about, then you are in luck. EOS also has their amazing product in the classic tubes. Known as organic smooth sticks, you can try three of their tasty and effective lip balm products. The flavors include vanilla bean, sweet mint, and pomegranate raspberry.

Go straight to this helpful site.

EOS has made such a name for themselves with their organic and natural products that they have expanded to other areas. These include lotions and shaving creams. So if you find yourself being a fan of the wonderful lip balm, try some of the other products provided as well. Most can be found at major retailers such as Walmart at walmart.ca or some local drug stores and cost about as much as other brands.  Additional article on fr.wikipedia.org

Vist EOS website at https://www.evolutionofsmooth.de/press#  and learn more about the products.


Avaaz Celebrates France’s Election Results despite Harsh Weather

May 8th 2017 is the day Avaaz activists took to the streets, not because they were against something, but to celebrate a well-earned victory. To them, the victory did not belong to the president elect, Emmanuel Macron, but it was a win for all people who look for freedom, vigilance and those who uphold human rights for all. Avaaz is a group of people who advocate for human rights, climate change and economic issues among others. It has its headquarters in New York City, although it organizes demonstrations worldwide. It has over 400 million members and reaches out to them using 15 different languages.

The activists were joined by a World War II survivor, Mr. Elie Buzzy, who experienced the injustices inflicted on the minorities during the Nazi. Elie, being a Jew, was once a prisoner at a young age and was later forced to work in masonry. The protesters held signs saying that they are tired of the racial intolerance that has been rampant in France. They advocated for peace, unity and vigilance. President elect, Emmanuel Macron, has always been in opposition to extremism. He is among other European leaders who have shun this evil notion. In Netherlands and Austria, people have also voted out the extremists to embrace unity for all.

The demonstrations were attended by other nationalities as well. Allies of peace from other countries joined celebrations in France, and some hoped that their country would embrace the same spirit of unity. A man from Germany said he hopes the Germans would do the same come September during election.

Avaaz, which means “voice”, uses media outlets as well to communicate to people. They also encourage citizens to contact the government in regard to different issues. New members are always free to join Avaaz and belong to a group whose main purpose is to unite and promote peace.

How Lori Senecal’s Gymnastics Coaching Job Laid a Foundation for Her Advertising Career

According to Adage, for one to succeed in the advertising industry, one should have robust personality and extensive marketing and advertising knowledge. Lori Senecal, the global CEO of Crispin + Porter Bogusky (CP+B), is an advertising expert with these professional traits. She is regarded as an expert in developing brilliant marketing techniques. CP+B hired her as an executive because of her credibility in the global advertising industry.

Career and Academic Background

Lori Senecal’s expertise also lies in developing innovative technology solutions, which address business challenges. She previously worked with Kirshenbaum Bond Senecal (KBS) as a global executive chairperson before joining CP+B. During her tenure, she focused on expanding KBS’s vision. She also embraced work ethics that led to the tremendous growth of the international agency. Today, the agency boasts a professional team that comprises of over 800 employees.

Lori Senecal attended McGill University before working for McCann Erickson’s New York office as president. She was also instrumental in shaping the marketing strategies of successful brands, such as Xbox and Coca-Cola. She contributed to the creations of ad campaigns for business ventures like Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW, and American Express. Besides her expertise and robust personality, Lori is also fluent in French and English. Check out Fast Company to know more.

Lori Senecal’s Success Story

Her passion for the leadership began when she was a high school student. Back then, she participated in gymnastics because of her height. Lori got the chance to serve as a gymnastics coach. The coaching job enabled her to learn more about leadership. As a coach, she was always concerned about how her team could succeed. She discovered that success in leadership relies on the ability of a person to set goals and be consistent.

Lori’s coaching job also inspired her to venture into the advertising business. She believes that once a person becomes a leader, it is hard for him or her to be a follower. According to Lori Senecal, one of the reasons coaches lead teams to triumphs is because they strive for excellence and are compassionate about their job. She is certain that these traits determine the success and financial performance of an ad campaign. More details can be found on Inspirery.

The New Fabletics Campaigns With Celebrity Buzz

Celebrities are a substantial part of the marketing process. There are a lot of companies that benefit from having a celebrity in place to build a brand. When Adam Goldenberg and Don Ressler started JustFab they acquired the help of Kimora Lee. She was a supermodel and the wife of hip-hop mogul Russell Simmons. There was a huge fan base that she was already connected to so it made it much easier for this company to thrive with her in the driver’s seat.


Once Fabletics came into play Kate Hudson would be a co-founder that was also part of the entertainment world. She will be the one that would set things in motion for this company. There was instant growth fort his budding company that was appealing to a social media crowd. Kate Hudson was already admired by many fans for her acting, and this made it relatively easy for her to establish the brand in a short time frame.


There is most certainly a domino effect in which celebrities build up on other celebrity endorsements in order to further the strength of brands. This is exactly what Fabletics has been able to benefit from. Kate Hudson stepped into the leadership role as a co-founder and a celebrity with fanfare.


She would move on and continue the celebrity chain as she connected with friends like Chrissy Teigen that would comment about Fabletics through her Twitter account. Now there is a connection with Demi Lovato and a limited edition for her Fabletics activewear. This is another great aspect of Fabletics that has allowed this company to reach an even younger than fan base. This is another aspect of marketing that allows Fabletics to transition quickly as Kate Hudson makes plans to open more stores.


Demi Lovato has been part of the Disney Channel entertainment in her teenage years. As an adult she has acquired a very significant fan base. She tweets about this upcoming Fabletics partnership, and she is promoting the brand at every point. There are a lot of people they’re going to hear about this just because it is connected to Demi Lovato.


Celebrities have been able to make a huge impact on clothing companies. This is no secret because celebrities receive multi-million dollar endorsement deals. Kate Hudson is not another paid celebrity though. She is the co-founder of Fabletics, and she is passionate about building her brand.

How To Buy French Wine

UKV PLC is a company in the United Kingdom that supplies wine to its customers for both drinking and investing in as an alternative asset. Recently, the wine experts at UKV PLC explained how French wine uses a different system of appellation than the rest of the world uses which is very complex. Most of the world puts the variety of grape on the wine bottle, deeming that to be the most important thing to know. However, in France wine bottle are instead labeled according to what region of the country it came from. Every region in France has different grape varieties as well as local winemaking practices that affect the flavor of the wine. The French appellation system also takes into account regional factors such as altitude, humidity, soil, and topography all of which gives each region a unique flavor.

As an independent company, UKV PLC offers a great benefit to its clients. UKV PLC can source wine from a vast array of suppliers which includes merchants, brokers, and traders around the world. They can find wines for their clients that other vintners in the UK simply can’t provide. UKV PLC has a trading floor in London where their clients can buy and sell wine. Additionally, the wine consultants that formed the company can meet clients in their homes and offices if that is the customer’s preference. UKV PLC also offers a place to store wine where it is held in perfect conditions for longtime storage.

Read More UKV PLC : www.linkedin.com/company/ukv-plc

José Henrique Borghi: Advantages of Hiring an Advertising Agency

Are you planning to hire the expert services of an ad agency? Looking for a reliable way to promote your business or service, attract more customers and increase your profit? If so, check out José Henrique Borghi and his dedicated team of advertising specialists at Mullen Lowe. This popular Brazilian ad agency was c-founded by José Henrique Borghi and has provided excellent advertising solutions to countless businesses and entrepreneurs in Brazil.

Most business owners and establishments are in desperate need for customers and increased revenue. Smart marketers and entrepreneurs turn to advertising agencies and marketing experts for help in achieving their advertising goals.

When you hire the advertising specialists at Mullen Lowe, they will evaluate your business and how to approach your advertising needs. These experts will determine the most suitable media types to disseminate your advertising campaign. They will also employ proven cost structures, advertisement placements and proper scheduling in order to get a good understanding of which media will be right for the project. The objective is to use the most efficient and effective strategy to reach your target audience.

José Henrique Borghi has made a successful career out of helping all types of businesses and organizations, large and small, reach their goal. José Henrique Borghi has passion for the advertising industry and makes it a top priority to render superior ad campaign advice and marketing assistance to businesses and organizations. His clients come from many different industries and they rave about the high quality advertising and marketing solutions they have received and more information click here.

You will benefit from his many years of advertising, promotion and marketing experience. By relying on his knowledge and experience, clients get quality, helpful advice and expert guidance to make create marketing and promotions that deliver results and learn more about Borghi.

The enigma that is Thor Havlorssen

Not many people will think of the word average when they hear about a person that stays up late at night flooding other people’s mailboxes like hurricane or sending encrypted Wickr messages. This 39 year old is the founder and CEO at the New York based human rights foundations. The foundation was launched in 2005.

Mr Thor, who is part Norwegian and part Venezuelan, speaks American English without any hint of an accent. He comes from generations of leaders. For instance, his paternal grandfather Oystein was the Norwegian King Consul in Venezuela during the Second World War. His mother on the other hand is a direct descendant of the First President of Venezuela. She is also said to be related to the man that liberated the Latin Americans from Spain, Simon Bolivar. Thor does not believe that human rights are an issue to be tabled at a discussion; he believes that they should be the basis on which all other discussions will be based.

He does not just like fighting for the rights of people because he read some literature about it; his own father was a victim of human rights violations. He was working as a Venezuelan drug Czar when he exposed the government of corruption and was made to rot in a Caracas prison. On the other hand, his mother was shot during a demonstration against Hugo Chavez.

These events haven’t made Thor sad or bitter towards the human race, as a matter of fact, he always declares that he loves people. He states that the people he loves most are dissidents, fighters of others’ rights, troublemakers and defectors. He has also received his own fair share of mistreatment from was beaten black and blue after an interview went sour in Vietnam. Things were so bad that his cameraman had to hide a video card in his rectum in order to escape and share footage of what happened in there.

He refuses to be called conservative and states that he does not even care about a person’s political inclinations as long as they are on the same mission. He has a staff of 12 from around the world, reporting on issues regarding violations of human rights. His course has gained enough recognition to get the support of PayPal’s Co-founder Peter Thiel and Google’s Sergey Brin.

Facebook: Facebook.com/thorhalvorssen/