The Importance of Knowledge When it Comes To Marketing Like Lori Senecal

When thinking about a way to market, one of the most important things for Lori Senecal is to know about the market. She looks at the business, the market and the customers in order to make sure that she has a type of marketing campaign that is going to work for them. One of the most important things to a business is conversions. While it is a given that not everyone that visits a company is going to spend money on the company. However, the best thing for them to do is make sure that they are attracting the right types of customers. For more details visit Bloomberg.

Lori Senecal is very effective in her marketing because she looks at where she can market and who she can market to in order to make sure that she has the right type of campaign for her clients. When she looks at a business that she is going to market to, she makes sure that she understands everything about a business. This makes sure that when she gains the client, she is also able to keep the client. When a business knows what a client wants and provides it, this strengthens the relationship. This is one of the reasons that Lori Senecal wants to build relationships. You can visit her interview page.


Lori Senecal has made sure that she and her company are entities that other businesses want to associate with. One of the ways that she has done this is by building trust. She has done this by understanding her weaknesses and strengths. Therefore, she is able to keep from making promises. She understands what it is like to have someone break a promise to her. For one thing, this breaks the trust of the individual. Lori makes sure she knows what types of promises she can keep so that she can make the right promises. You can follow their Twitter page.

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A Look at Jose Borghi’s Rise in the Marketing Sector

Jose Borghi is a publicist who was born in the town of Presidente Prudente in Sao Paulo State. He was the co-founder of the marketing agency that used to be called Borghi Lowe, but is now known as Mullen Lowe Brazil. In the 2015 April issue of Gentleman’s Quarterly Magazine, Jose Borhgi was recognized as one of the top 20 most influential marketers in Brazil. Mr. Borghi cracked the top ten list and came in ranked at number nine.

Jose Borghi is recognized to be one of the most creative marketers in Brazil because of his great creativity when creating ads. One of his most famous ads was created for Parmalat stuffed animals that was aimed at parents and children. During this ad campaign, Borgi had children dress up as stuffed animals and sing. The ad was a huge success and is ingrained into the Brazilian psyche. Another notable advertisement campaign that Jose Borghi led was one for Goya Foods where he incorporated country singers Zezé di Camargo e Luciano and their hit song E o amor. The Goya foods campaign was specifically for a seasoning mix called Sazon and Borghi’s lacrosse camp.

Jose Borghi decided to pursue a career in marketing when his older sister took him to a screening of award winning advertisements at the Castro Neves Theater while he was a junior in school. After seeing the award winning ads that were screened, Jose Borghi right then and now decided to pursue a career in advertisement. He would attend the Pontifical Catholic University of Campinas where he graduated with a degree in advertising and propaganda.

Jose Borghi’s first job was with marketing agency, Standart Ogilvy. He later worked for a number of other advertising agencies such as Leo Burnet before co-founding BorghiRay. Jose Borghi now serves as Co-CEO of Mullen Lowe Brazil after BorghiRay was taken over by the Mullen and Lowe Group and read full article.

José Henrique Borghi: Advantages of Hiring an Advertising Agency

Are you planning to hire the expert services of an ad agency? Looking for a reliable way to promote your business or service, attract more customers and increase your profit? If so, check out José Henrique Borghi and his dedicated team of advertising specialists at Mullen Lowe. This popular Brazilian ad agency was c-founded by José Henrique Borghi and has provided excellent advertising solutions to countless businesses and entrepreneurs in Brazil.

Most business owners and establishments are in desperate need for customers and increased revenue. Smart marketers and entrepreneurs turn to advertising agencies and marketing experts for help in achieving their advertising goals.

When you hire the advertising specialists at Mullen Lowe, they will evaluate your business and how to approach your advertising needs. These experts will determine the most suitable media types to disseminate your advertising campaign. They will also employ proven cost structures, advertisement placements and proper scheduling in order to get a good understanding of which media will be right for the project. The objective is to use the most efficient and effective strategy to reach your target audience.

José Henrique Borghi has made a successful career out of helping all types of businesses and organizations, large and small, reach their goal. José Henrique Borghi has passion for the advertising industry and makes it a top priority to render superior ad campaign advice and marketing assistance to businesses and organizations. His clients come from many different industries and they rave about the high quality advertising and marketing solutions they have received and more information click here.

You will benefit from his many years of advertising, promotion and marketing experience. By relying on his knowledge and experience, clients get quality, helpful advice and expert guidance to make create marketing and promotions that deliver results and learn more about Borghi.