Jose Borghi is a publicist who was born in the town of Presidente Prudente in Sao Paulo State. He was the co-founder of the marketing agency that used to be called Borghi Lowe, but is now known as Mullen Lowe Brazil. In the 2015 April issue of Gentleman’s Quarterly Magazine, Jose Borhgi was recognized as one of the top 20 most influential marketers in Brazil. Mr. Borghi cracked the top ten list and came in ranked at number nine.
Jose Borghi is recognized to be one of the most creative marketers in Brazil because of his great creativity when creating ads. One of his most famous ads was created for Parmalat stuffed animals that was aimed at parents and children. During this ad campaign, Borgi had children dress up as stuffed animals and sing. The ad was a huge success and is ingrained into the Brazilian psyche. Another notable advertisement campaign that Jose Borghi led was one for Goya Foods where he incorporated country singers Zezé di Camargo e Luciano and their hit song E o amor. The Goya foods campaign was specifically for a seasoning mix called Sazon and Borghi’s lacrosse camp.
Jose Borghi decided to pursue a career in marketing when his older sister took him to a screening of award winning advertisements at the Castro Neves Theater while he was a junior in school. After seeing the award winning ads that were screened, Jose Borghi right then and now decided to pursue a career in advertisement. He would attend the Pontifical Catholic University of Campinas where he graduated with a degree in advertising and propaganda.
Jose Borghi’s first job was with marketing agency, Standart Ogilvy. He later worked for a number of other advertising agencies such as Leo Burnet before co-founding BorghiRay. Jose Borghi now serves as Co-CEO of Mullen Lowe Brazil after BorghiRay was taken over by the Mullen and Lowe Group and read full article.
According to Adage, for one to succeed in the advertising industry, one should have robust personality and extensive marketing and advertising knowledge. Lori Senecal, the global CEO of Crispin + Porter Bogusky (CP+B), is an advertising expert with these professional traits. She is regarded as an expert in developing brilliant marketing techniques. CP+B hired her as an executive because of her credibility in the global advertising industry.
Career and Academic Background
Lori Senecal’s expertise also lies in developing innovative technology solutions, which address business challenges. She previously worked with Kirshenbaum Bond Senecal (KBS) as a global executive chairperson before joining CP+B. During her tenure, she focused on expanding KBS’s vision. She also embraced work ethics that led to the tremendous growth of the international agency. Today, the agency boasts a professional team that comprises of over 800 employees.
Lori Senecal attended McGill University before working for McCann Erickson’s New York office as president. She was also instrumental in shaping the marketing strategies of successful brands, such as Xbox and Coca-Cola. She contributed to the creations of ad campaigns for business ventures like Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW, and American Express. Besides her expertise and robust personality, Lori is also fluent in French and English. Check out Fast Company to know more.
Lori Senecal’s Success Story
Her passion for the leadership began when she was a high school student. Back then, she participated in gymnastics because of her height. Lori got the chance to serve as a gymnastics coach. The coaching job enabled her to learn more about leadership. As a coach, she was always concerned about how her team could succeed. She discovered that success in leadership relies on the ability of a person to set goals and be consistent.
Lori’s coaching job also inspired her to venture into the advertising business. She believes that once a person becomes a leader, it is hard for him or her to be a follower. According to Lori Senecal, one of the reasons coaches lead teams to triumphs is because they strive for excellence and are compassionate about their job. She is certain that these traits determine the success and financial performance of an ad campaign. More details can be found on Inspirery.