Earlier this year, Patch.com posted an article which discussed Norman Pattiz’s Brand Lift Research. Pattiz, who is most well known for being the Vice President of Edison Research Strategy and PodcastOne’s CEO, recently talked about the inclusive advertising studies his team completed on the top five consumer brands and the results that they found. In general, the group found that there was a significant boost to those products that had been advertised and promoted on a podcast channel. Some of the Key results of this study includes a 7% increase in listener brand referability, financial products, car goods and garden product saw over 20% more product responsiveness and there was a 18% increase in positive respondent views.
Norman Pattiz and he team preformed their research during the last few month of 2016 and were elated to find a positive trend for the products that were sponsored. While some of the brands they chose were well established, some of them were launching a new item campaign and needed to be advertised effectively. This required Pattiz and the rest of Edison Research to monitor a podcast’s online audience weeks before the actual advertisements were posted. After one to two months of airing the team found that listeners were receptive. Edison Research plans on running a few more tests but plan to continue to use the methods they have already implemented in the future.
Norman Pattiz currently lives with his wife Dr.Mary Turner Pattiz in their Beverly Hills home. He has always been interested in communication and technology. In 2000, President Clinton appointed Pattiz to be a member of the United States Broadcasting Board of Governors. Here he helped monitor all broadcasting services deemed non-military. Two years later President Bush reappointed him for the same position. With the majority of the US population listening to some form of broadcast that he oversaw, Pattiz made sure that he was meticulous in his work. His dedication won him the Giants of Broadcasting Award and a National Radio Hall of Fame induction.
Working as a member of the Broadcasting Board of Governors gave Pattiz the experience to make his own company. In 2010, he founded the Courtside Entertainment Group which tapped into the previously wasted on demand audio industry. Pattiz did not stop here. In 2012 he also launched PodcastOne, a company which is now one of the top names in both distributing and producing on demand audio (http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801). Aside from his work in the audio industry, Pattiz is also the Chairman of the Los Alamos and Lawrence Livermore National Security Laboratories as well as a Council of Foreign Relations member and University of California Regent.