Exciting News from Elysium Health

Elysium Health is a consumer health company  co-founded by Dr. Leonard Guarente. He serves as the director of the Paul F. Glenn Center for Biology of Aging Research at MIT. The company’s goal is to translate advances in science and technology to create clinically-validated health products that work..

Elysium Health sells a supplement called Basis, which is based on 25 years of aging research. When Basis is taken on a daily basis, it is proven to increase and sustain levels of NAD+. NAD+ is a coenzyme that is essential to creation of energy, maintenance of DNA, and regulation of circadian rhythms, as well as hundreds of other cellular functions. Our levels of NAD+ decline naturally as we age, and those functions break down.

To ensure that Basis works as advertised, Elysium Health put the supplement through a clinical trial. Taking the recommended daily dose of Basis increased levels of NAD+ by an average of 40 percent in humans during the trial.

You can purchase this supplement from Elysium Health’s website directly. There are individual purchases available, but most people choose to buy Basis as a subscription service. The subscriptions come in month-to-month, six-month, and one-year offerings. The longer you stretch out the time frame on your subscription, the bigger the discount you get. Those who purchase the one-year plan pay just $480 ($40 per month) for the whole year for example compared to the $60 per month that is charged to those who just go month-to month. That is why it is worth taking a look at your finances and how much you can afford. The bigger the order the better.


Sweetgreen: Location, Location, Location

When it comes to opening a restaurant, people usually choose between a large corporate food chain and intimate mom-and-pop operation. Most of them aim for somewhere in the middle but have to choose one or the other at some point down the line. The co-founders of Sweetgreen found a way to stay on the center line.

There are a lot of factors that contribute to the restaurant’s success; not least, brilliant leadership. Sweetgreen’s success attracted numerous big-name investors who can’t get enough of the salad chain. Since 2007, they’ve opened 40 locations and plan on adding more in the coming years.

The co-founders create several innovative strategies that apply to every part of the company. When it came to increasing sales and return customers, they decided to increase productivity. They accomplished this by adding technology during a time before technology became so popular. They used a website and mobile apps to facilitate transactions before most of their competition.

They also approached management differently. Instead of following the corporate headquarters traditional, they initiated a bicoastal management strategy that allowed them to grow their company at a comfortable pace while still maintaining a close relationship with customers. Essentially, this new strategy decentralized their headcount. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Nathaniel Ru | LinkedIn

What really sets Sweetgreen apart is how they decide where to open a location. Location is important to every business, but most businesses just look for the most foot traffic. Sweetgreen doesn’t want to be a hot lunch-time spot that people think of during their lunch break.

It’s also important that every restaurant looks clean and modern. It’s why they open in affluent and popular neighborhoods, to fit in with the local scene and attract new customers.

As important as the business aspects of the company are, the emotional aspects are just as important. Staying close to customers is important to all three co-founders. It’s a lesson they learned from their parents, who also started their own businesses. Their parents also taught them to be patient and see what happens rather than acting on impulse.

That advice came in handy when they faced their first winter break on campus. Their first restaurant just opened and was an overnight hit. When winter break came, most of their diners went on vacation, but they survived because of their loyalty to the diners who stayed.

Learn more about Nathaniel Ru: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/ and https://twitter.com/nathanielru

How Sweetgreen Has Grown Significantly

It was during their studies that Nathaniel Ru together with his other two friends found out the challenge that they had in finding good meals and healthy places to access meal around Georgetown. An idea arose in their mind of the possibility of having the solution to the problem would lie in the 560 square foot tavern on M street in the downtown area.

Their proposition has worked properly for more than six years since they opened a small eatery in the M street in the middle of the downtown. It has grown to become a 21-store farm-to-table type of restaurant famous as Sweetgreen. Nathaniel Ru recalls on how they first had challenges in contacting with the tenant of the tavern who also happened to be the tenant of the house in which they lived. Learn more about Nathaniel Ru: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/

He says that after a month of bothering her, she finally accepted to hold with them a face on face discussion. The three had all they required for the business, and they decided on first naming it Greens. Read more: Nathaniel Ru | Dynamic Dialogues

Afterwards, as Ru says, they toiled for three and half weeks looking for a baker and an architect. He recalls how the tenant was very friendly and was willing to help them as newbies in the restaurant field. He admits that they had received a blessing to encounter such a tenant and that it was the best time they had decided on the idea.

The restaurant is now under the new name Sweetgreen- one ‘e’ is reversed, and all the letters are lowercase. It has developed to open other branches in the major cities in the United States such as Philadelphia, New York, Boston and Washington. Its foods are always composed of fresh and healthy meals whose ingredients are bought from the farmers and purveyors in the surrounding.

Nathaniel Ru is famous as one of the three co-founders of the Sweetgreen restaurant. The other co-founders are his former classmates at Georgetown University-Jonathan Neman and Nicolas Jamme. The Sweetgreen they founded and run is a high-quality salad franchise and has now over forty outlets in many Northeastern Cities.

The three has many things in common. They are all from families that have private businesses. Their families are first-generation immigrants, and the three were also in the same entrepreneurship class.

Nathaniel Ru has continued to be steadfast in making Sweetgreen remain decentralised to avoid the restaurant depending on a single headquarter.