Businessman Don Ressler collaborated with Fabletics co-founder Kate Hudson and teamed up with the Council of Fashion Designers of America for FTBC (Fashion Breast Cancer) in order to promote awareness of breast cancer.
The actress and businesswoman have been working in a collection featuring pinks and blues and branded FTBC. The profits from the collection will benefit the organization directly, as was stated by Kate Hudson herself while at an even Del Amo Fashion Centre Mall located in Torrance, Calif.
The collection was on sale in October as it is the Breast Cancer Awareness Month. The FTBC collection included three attires each comprised of two pieces which included a pair of high-waist leggings and a sports bra. The outfits were available for purchase not only on the online store of Fabletics but also in the 22 physical locations of the brand.
Fabletics has been around for almost five years, and it has established a game-changing blend of fashion and fitness. The athleisure brand has been achieving streamlined success since 2013 and is now using its success and influence as a tool to support the FTBC on a global scale.
The brand of Fabletics was conceived by business partners Don Ressler and Adam Goldenberg who wanted to create something entirely different. Their main goal was to figure out what was lacking in the fashion market according to women. They picked activewear as their avenue and moved n to consulting women about what the market needed. Fabletics was born from the recurring answers of female consumers.
The two entrepreneurs took on Kate Hudson who took part in the funding of the brand and is now the ambassador of fabletics. Kate Hudson directs most of the parking of the Fabletics brand. She has been the ace and the voice of Fabletics.
The brand has been focused on expansion and achievement. Earlier this year in the summer months Fabletics launched a line of footwear. At first, it was available only to VIP members. Memberships are the primary way for Fabletics to operate and sell products although regular purchases are possible.
Kate Hudson takes great pride in the VIP memberships of the brand which is understandable considering Fabletics has been doing something unique with consumer data. The brand is one of the most advanced regarding data collection which allows them to know their clients very well and personalize the merchandising experience on a more advanced level.