According to Adage, for one to succeed in the advertising industry, one should have robust personality and extensive marketing and advertising knowledge. Lori Senecal, the global CEO of Crispin + Porter Bogusky (CP+B), is an advertising expert with these professional traits. She is regarded as an expert in developing brilliant marketing techniques. CP+B hired her as an executive because of her credibility in the global advertising industry.
Career and Academic Background
Lori Senecal’s expertise also lies in developing innovative technology solutions, which address business challenges. She previously worked with Kirshenbaum Bond Senecal (KBS) as a global executive chairperson before joining CP+B. During her tenure, she focused on expanding KBS’s vision. She also embraced work ethics that led to the tremendous growth of the international agency. Today, the agency boasts a professional team that comprises of over 800 employees.
Lori Senecal attended McGill University before working for McCann Erickson’s New York office as president. She was also instrumental in shaping the marketing strategies of successful brands, such as Xbox and Coca-Cola. She contributed to the creations of ad campaigns for business ventures like Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW, and American Express. Besides her expertise and robust personality, Lori is also fluent in French and English. Check out Fast Company to know more.
Lori Senecal’s Success Story
Her passion for the leadership began when she was a high school student. Back then, she participated in gymnastics because of her height. Lori got the chance to serve as a gymnastics coach. The coaching job enabled her to learn more about leadership. As a coach, she was always concerned about how her team could succeed. She discovered that success in leadership relies on the ability of a person to set goals and be consistent.
Lori’s coaching job also inspired her to venture into the advertising business. She believes that once a person becomes a leader, it is hard for him or her to be a follower. According to Lori Senecal, one of the reasons coaches lead teams to triumphs is because they strive for excellence and are compassionate about their job. She is certain that these traits determine the success and financial performance of an ad campaign. More details can be found on Inspirery.