Omar Yunes hit the international franchise industry after winning the Best Franchisee of the World competition. He trounced other franchisees from all over the world in the 2015 edition held in Florence, Italy. Representatives from thirty-four countries including Portugal, Hungary, Brazil, France, and Italy among others attended the event. Omar was representing Mexico after winning the national chapter comprising of thirty-four franchisees. Only eight finalists of these made it to the finals. Through his franchise of Sushi Itto, a Japanese food chain, Omar won the Mexico national version of the competition by his role in professionalizing the franchise industry. The national chapter had sourced judges from different sectors including Mexican Association of Franchises, entrepreneurs, and Universidad Anáhuac.
Diego Elizarrarrás who was the organizer of BFW Mexico chapter said that Omar’s franchise had made an immense contribution towards to the paradigm shift in the franchisor-franchisee relationship. Besides, he facilitated better management of information and implementation of credible controls in monitoring performance of each unit.
The BFW global chapter recognizes the effort of franchisees in building the different brands and business models. Some of the factors considered in picking winners include their innovation, leadership, effort in enhancing operations and performance, and the commitment and identity of franchisees. Omar has been running the franchise since he was twenty-one years. He currently manages thirteen units distributed in Mexico City, Veracruz, and Puebla. The units represent an incredible ten percent of all the units associated with the Sushi Itto brand. The CEO of Sushi Itto, Benjamin Cancelmo, believes that Omar’s award represents the collaborative efforts employed towards enhancing customer service.
Surprisingly, Omar hails from a family well known in the political arena of Mexico. It would be expected that he would have followed the path already laid out by his relatives. However, he has built a name in the business world both at national and international scales. In fact, Diego Elizarrarrás opines that Omar illustrates Mexico’s increasing influence in the global franchising industry. Indeed, he has played an instrumental role in thrusting Mexico beyond the regional business level. By extension, he has reinvigorated Sushi Itto’s place in the international food industry.