How Lori Senecal’s Gymnastics Coaching Job Laid a Foundation for Her Advertising Career

According to Adage, for one to succeed in the advertising industry, one should have robust personality and extensive marketing and advertising knowledge. Lori Senecal, the global CEO of Crispin + Porter Bogusky (CP+B), is an advertising expert with these professional traits. She is regarded as an expert in developing brilliant marketing techniques. CP+B hired her as an executive because of her credibility in the global advertising industry.

Career and Academic Background

Lori Senecal’s expertise also lies in developing innovative technology solutions, which address business challenges. She previously worked with Kirshenbaum Bond Senecal (KBS) as a global executive chairperson before joining CP+B. During her tenure, she focused on expanding KBS’s vision. She also embraced work ethics that led to the tremendous growth of the international agency. Today, the agency boasts a professional team that comprises of over 800 employees.

Lori Senecal attended McGill University before working for McCann Erickson’s New York office as president. She was also instrumental in shaping the marketing strategies of successful brands, such as Xbox and Coca-Cola. She contributed to the creations of ad campaigns for business ventures like Vanguard, Boar’s Head, HomeGoods, Victoria Secret Pink, BMW, and American Express. Besides her expertise and robust personality, Lori is also fluent in French and English. Check out Fast Company to know more.

Lori Senecal’s Success Story

Her passion for the leadership began when she was a high school student. Back then, she participated in gymnastics because of her height. Lori got the chance to serve as a gymnastics coach. The coaching job enabled her to learn more about leadership. As a coach, she was always concerned about how her team could succeed. She discovered that success in leadership relies on the ability of a person to set goals and be consistent.

Lori’s coaching job also inspired her to venture into the advertising business. She believes that once a person becomes a leader, it is hard for him or her to be a follower. According to Lori Senecal, one of the reasons coaches lead teams to triumphs is because they strive for excellence and are compassionate about their job. She is certain that these traits determine the success and financial performance of an ad campaign. More details can be found on Inspirery.

The New Fabletics Campaigns With Celebrity Buzz

Celebrities are a substantial part of the marketing process. There are a lot of companies that benefit from having a celebrity in place to build a brand. When Adam Goldenberg and Don Ressler started JustFab they acquired the help of Kimora Lee. She was a supermodel and the wife of hip-hop mogul Russell Simmons. There was a huge fan base that she was already connected to so it made it much easier for this company to thrive with her in the driver’s seat.


Once Fabletics came into play Kate Hudson would be a co-founder that was also part of the entertainment world. She will be the one that would set things in motion for this company. There was instant growth fort his budding company that was appealing to a social media crowd. Kate Hudson was already admired by many fans for her acting, and this made it relatively easy for her to establish the brand in a short time frame.


There is most certainly a domino effect in which celebrities build up on other celebrity endorsements in order to further the strength of brands. This is exactly what Fabletics has been able to benefit from. Kate Hudson stepped into the leadership role as a co-founder and a celebrity with fanfare.


She would move on and continue the celebrity chain as she connected with friends like Chrissy Teigen that would comment about Fabletics through her Twitter account. Now there is a connection with Demi Lovato and a limited edition for her Fabletics activewear. This is another great aspect of Fabletics that has allowed this company to reach an even younger than fan base. This is another aspect of marketing that allows Fabletics to transition quickly as Kate Hudson makes plans to open more stores.


Demi Lovato has been part of the Disney Channel entertainment in her teenage years. As an adult she has acquired a very significant fan base. She tweets about this upcoming Fabletics partnership, and she is promoting the brand at every point. There are a lot of people they’re going to hear about this just because it is connected to Demi Lovato.


Celebrities have been able to make a huge impact on clothing companies. This is no secret because celebrities receive multi-million dollar endorsement deals. Kate Hudson is not another paid celebrity though. She is the co-founder of Fabletics, and she is passionate about building her brand.

How To Buy French Wine

UKV PLC is a company in the United Kingdom that supplies wine to its customers for both drinking and investing in as an alternative asset. Recently, the wine experts at UKV PLC explained how French wine uses a different system of appellation than the rest of the world uses which is very complex. Most of the world puts the variety of grape on the wine bottle, deeming that to be the most important thing to know. However, in France wine bottle are instead labeled according to what region of the country it came from. Every region in France has different grape varieties as well as local winemaking practices that affect the flavor of the wine. The French appellation system also takes into account regional factors such as altitude, humidity, soil, and topography all of which gives each region a unique flavor.

As an independent company, UKV PLC offers a great benefit to its clients. UKV PLC can source wine from a vast array of suppliers which includes merchants, brokers, and traders around the world. They can find wines for their clients that other vintners in the UK simply can’t provide. UKV PLC has a trading floor in London where their clients can buy and sell wine. Additionally, the wine consultants that formed the company can meet clients in their homes and offices if that is the customer’s preference. UKV PLC also offers a place to store wine where it is held in perfect conditions for longtime storage.

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José Henrique Borghi: Advantages of Hiring an Advertising Agency

Are you planning to hire the expert services of an ad agency? Looking for a reliable way to promote your business or service, attract more customers and increase your profit? If so, check out José Henrique Borghi and his dedicated team of advertising specialists at Mullen Lowe. This popular Brazilian ad agency was c-founded by José Henrique Borghi and has provided excellent advertising solutions to countless businesses and entrepreneurs in Brazil.

Most business owners and establishments are in desperate need for customers and increased revenue. Smart marketers and entrepreneurs turn to advertising agencies and marketing experts for help in achieving their advertising goals.

When you hire the advertising specialists at Mullen Lowe, they will evaluate your business and how to approach your advertising needs. These experts will determine the most suitable media types to disseminate your advertising campaign. They will also employ proven cost structures, advertisement placements and proper scheduling in order to get a good understanding of which media will be right for the project. The objective is to use the most efficient and effective strategy to reach your target audience.

José Henrique Borghi has made a successful career out of helping all types of businesses and organizations, large and small, reach their goal. José Henrique Borghi has passion for the advertising industry and makes it a top priority to render superior ad campaign advice and marketing assistance to businesses and organizations. His clients come from many different industries and they rave about the high quality advertising and marketing solutions they have received and more information click here.

You will benefit from his many years of advertising, promotion and marketing experience. By relying on his knowledge and experience, clients get quality, helpful advice and expert guidance to make create marketing and promotions that deliver results and learn more about Borghi.

The enigma that is Thor Havlorssen

Not many people will think of the word average when they hear about a person that stays up late at night flooding other people’s mailboxes like hurricane or sending encrypted Wickr messages. This 39 year old is the founder and CEO at the New York based human rights foundations. The foundation was launched in 2005.

Mr Thor, who is part Norwegian and part Venezuelan, speaks American English without any hint of an accent. He comes from generations of leaders. For instance, his paternal grandfather Oystein was the Norwegian King Consul in Venezuela during the Second World War. His mother on the other hand is a direct descendant of the First President of Venezuela. She is also said to be related to the man that liberated the Latin Americans from Spain, Simon Bolivar. Thor does not believe that human rights are an issue to be tabled at a discussion; he believes that they should be the basis on which all other discussions will be based.

He does not just like fighting for the rights of people because he read some literature about it; his own father was a victim of human rights violations. He was working as a Venezuelan drug Czar when he exposed the government of corruption and was made to rot in a Caracas prison. On the other hand, his mother was shot during a demonstration against Hugo Chavez.

These events haven’t made Thor sad or bitter towards the human race, as a matter of fact, he always declares that he loves people. He states that the people he loves most are dissidents, fighters of others’ rights, troublemakers and defectors. He has also received his own fair share of mistreatment from was beaten black and blue after an interview went sour in Vietnam. Things were so bad that his cameraman had to hide a video card in his rectum in order to escape and share footage of what happened in there.

He refuses to be called conservative and states that he does not even care about a person’s political inclinations as long as they are on the same mission. He has a staff of 12 from around the world, reporting on issues regarding violations of human rights. His course has gained enough recognition to get the support of PayPal’s Co-founder Peter Thiel and Google’s Sergey Brin.


James Dondero Contrarian Investing Tests Mettle

What does “Contrarian Investing” mean? When Barron’s interviews you, are you no longer an “alternative investment” expert? You might be surprised to learn that James Dondero, co-founder and President of Highland Capital Management, is thrice blessed: contrarian, alternative and successful.


“Buy When Blood Is in the Streets”


You might be surprised to learn that some of the wealthiest individuals have held contrarian investing strategies. Marc Faber, James Dondero and Baron Rothschild all share this contrarian investment strategy. In fact, Baron Rothschild is known for one of the boldest contrarian investing quotes: “The time to buy is when there’s blood in the streets.”


On the surface, the concept seems somewhat irrational. It would take an “Alpha” personality to “buck the trend,” but if you look at the 2009 to 2017 bull market, it fits this template.


When the securities were at their lows in 2009 – that was the time to buy. Now, the contrarians might be cashing in their winnings.


Buying Alternative Winners


The truth is that all winners have the same “Alpha” “cold-blooded” demeanor. It is similar to when Tiger Woods hits a 40 foot putt. During the March 25, 2017 Barrons interview, Investment Fund Manager James Dondero explained his “alpha analysts,” who cover up to a dozen high-conviction themes.


These portfolio managers provide the research, which gives Highland Capital a key edge. James Dondero explained that “roughly half of the fund’s assets” were based on high-conviction themes. He explained that the big themes drive the alpha and played-out themes might advance to the diversified bucket.


“James Dondero: Ice in the Veins”


Throughout his life, James Dondero has made tough decisions and been successful. Five years after graduating from the University of Virginia, James Dondero was managing $1 billion in assets for American Express. From this experience, he learned about nonbank collateralized loan obligations and was an early buyer.


James Dondero has continued to see opportunities while others “faint.” There might be “blood in the streets,” but those with “ice in the veins” see key opportunities and future profits.


Using Leadership To Improve Productivity

The leaders of an institution can directly influence the productivity of the subordinate staff. This is because the manner in which a leader leads can either motivate or demotivate employees. Different employees have improved after the leadership was changed. People feel motivated by individuals whose expectation about them is realistic. This is according to research. Some leaders set goals that are unrealistic for their teams. They end up being pressured without a real reason. This is not the case at NexBank. Teams are led by leaders who are capable of leading groups competently. Their board of directors includes people who have worked with banks and have a wealth of experience and they are capable of being servant leaders.

NexBank is a banking facility that is based in Texas. It influences how people do banking by introducing new methods of banking. The teamwork that is exhibited by the team is one of the reasons that has enabled the growth of customer loyalty over the years. The customers are held with utmost esteem despite their financial conditions. The need of the client is the factor that is used to develop a product for a particular person. This shows that the bank is flexible and open to meet the needs of every person. They also provide different institutions with solutions that are tailor-made for their needs. The various institutions relate differently to NexBank.

The bank has achieved its goals and positive growth under the leadership of John Holt. He is the president of NexBank. John has worked in the banking industry for decades. He has acquired massive experience to exhibit in the bank. John has transformed the bank using servant leadership. He has trained his team on how to be productive. John Holt’s leadership is supported by the directors who work with him towards achieving the mission and vision of NexBank.

Highland Capital

Highland Capital: A Renowned Investment Management And Advisory Firm


Are you planning to invest your money in a lucrative opportunity? Need expert assistance in choosing the right investment vehicle for your financial situation? Perhaps you have heard a lot of positive comments about Highland Capital Management.


When it comes to choosing a financial services or investment advisory provider, it is extremely important to do your research. Although there are many firms that render financial management and investment services to clients, you need to be sure you’re working with a trusted team. That’s where Highland Capital comes in.


Before selecting a financial planner or investment firm you will want to schedule a consultation with them. It is essential for you to interview several professionals in the company to be certain that they are the right team for you.


Reputation and experience of the professionals are some of the factors to consider as you go about looking for investment advice. Find out about the credentials of your potential planner or advisor, and learn how the professional stays up to date. Reputable firms ensure that their financial and investment advisors expand their knowledge through seminars and continuing education courses.


Highland Capital is well known for providing excellent investment advisory and money management solutions, including wealth building guidance. This great company has been rendering superior services since 1987 and is regarded as a leader in the industry.


Highland Capital Management and its team of experts take their responsibility to advise and guide clients very seriously. They take the time to explain things in a way that even a novice can easily understand. They make it a priority to maintain integrity and transparency in their dealings with other organizations and their clients.


Highland Capital involves their clients in their decisions and work together to develop the right investment plan for them.


The team at Highland Capital is well trained and has a lot of experience in a wide variety of financial services related area. If you want to receive the best possible guidance and advice on investing, you need to get in touch with Highland Capital.




Evolution of Smooth Makes Its Mark In the Lip Care Industry

About EOS

Evolution of Smooth, commonly known as EOS, is taking over the lip balm industry in a short amount of time. The company has only been in business for around seven years, and in this time, EOS has managed to become the second best selling lip balm in the United States, selling more products than legendary brands like Blistex and Chapstick, see EOS got its start when the lip balms were initially sold and Walgreen’s. Now, EOS balms are common inventory for Walgreen’s, Walmart and Target, as well as other beauty and department stores.


Check out more here


Sanjiv Mehra is one of the founders of EOS, and shares that the company hasn’t revealed too much about its success and inner working until now. Mehra states that EOS has been focused on creating and delivering top-notch products for the public, but he now reveals that EOS current sells about 1 million items each week. The company is now worth around $250 million, and is set to be at the forefront of the growth of the lip care industry, which is set to be worth $2 billion by the year 2020. Head over to this important site.


In addition to lip balms, EOS also makes shaving creams and hand lotions that are made from organic and natural ingredients. For additional information, click for more.


Mike Heiligenstein’s Achievements in CTRMA

Mike Heiligenstein is one of the most prominent public officials. He has always had a passion for serving the citizens of Texas. For a period of 23 years, he worked for Williamson County advocating for the expansion of infrastructure and the improvement of water and wastewater management.

He worked as member of the Round Rock County Council for a period of 8 years. He was then appointed Williamson county commissioner, a position that he held for 15 years before being appointed by the CTRMA Board to serve as the director of the company.

According to Crunchbase, when Mike Heiligenstein was employed by CTRMA, the agency had no projects that they had undertaken. They also had no source of revenue at the time. But, under the leadership of Mike Heiligenstein for over 14 years, the mobility authority has grown to have assets worth approximately $1.8 billion. They have also managed to reduce traffic in Texas by constructing more toll roads.

Heiligenstein formulates strategies to raise money for the various projects that are undertaken by CTRMA. He implemented investment bonds which the agency sells in the stock market. Money raised through the stock bonds accounts for 70% of their total revenue.

The rest of the money is raised from the public, The Texas Department of Transport being their main source of the remaining 30%. The mobility authority also benefits from revenue that is collected from toll roads.

Under the leadership of Mike Heligenstein are 24 professionals. They work hand-in-hand to find solutions to alleviate the traffic problem in Central Texas. So far, the team has come with two apps that deal with traffic issues.

They have CARMA which is meant to connect drivers with similar commutes. Then there is Metropia, a smartphone app that sensitizes people to make trips during off peaks.

Other than the use of apps, the CTRMA team alleviates the traffic problem by helping evacuate stranded motorists so that traffic can flow. They have an emergency response unit called HERO (Highway Emergency Respondent Unit). HERO undertakes projects such as removing debris from the roads. Learn more about Mike Heiligenstein:

The unit also delivers water to stranded motorists as they wait for their vehicles to be towed. Also, they relocate disabled vehicles to enable traffic flow.

Although the traffic state of Texas is far from being good, there is a significant improvement. If only people can join efforts with CTRMA, the state of traffic will be so much better.