Achieving success in business is not something that is easy and straight forward. Some things must be considered since a company can also fail to produce the expected results and instead it can go down. That is why the majority of great entrepreneurs always have a secret weapon that they can use when the time comes. If a time comes and they see that their company is not doing well as it should do, then go ahead and advantage of their secret and as a result, the company picks again, and that leaves people wondering. For instance, Apple, a company that has succeeded in the online streaming business, had to look for a secret weapon to achieve that success. It had to buy Beats by Dre and even worked with Drake who performed radio shows hence marketing its products and services.
Jay-Z who is both a musician and great entrepreneur had to look for a way to maintain his company which had begun experiencing problems. There are already giants in the music streaming business that had started approaching Jay-Z because they thought that he would not make it in managing the company. At this point, Jay-Z had to hire someone to ensure that Tidal can get firm and work towards ensuring that the business is sustainable. That person is none other than Desiree Perez who is known in the trade world as a strong negotiator who always works diligently to ensure that deals have succeeded under her watch. That is the secret weapon that Jay-Z had to use to rescue his company from the sinking state. Based on Tidal.com.
Desiree is someone who is always resilience in what she does. Jay-Z knows her well because of the great help that she has given him. She has supported him in many deals, and she will also help him succeed in music streaming business contrary to what many people were thinking.
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