Celebrities are a substantial part of the marketing process. There are a lot of companies that benefit from having a celebrity in place to build a brand. When Adam Goldenberg and Don Ressler started JustFab they acquired the help of Kimora Lee. She was a supermodel and the wife of hip-hop mogul Russell Simmons. There was a huge fan base that she was already connected to so it made it much easier for this company to thrive with her in the driver’s seat.
Once Fabletics came into play Kate Hudson would be a co-founder that was also part of the entertainment world. She will be the one that would set things in motion for this company. There was instant growth fort his budding company that was appealing to a social media crowd. Kate Hudson was already admired by many fans for her acting, and this made it relatively easy for her to establish the brand in a short time frame.
There is most certainly a domino effect in which celebrities build up on other celebrity endorsements in order to further the strength of brands. This is exactly what Fabletics has been able to benefit from. Kate Hudson stepped into the leadership role as a co-founder and a celebrity with fanfare.
She would move on and continue the celebrity chain as she connected with friends like Chrissy Teigen that would comment about Fabletics through her Twitter account. Now there is a connection with Demi Lovato and a limited edition for her Fabletics activewear. This is another great aspect of Fabletics that has allowed this company to reach an even younger than fan base. This is another aspect of marketing that allows Fabletics to transition quickly as Kate Hudson makes plans to open more stores.
Demi Lovato has been part of the Disney Channel entertainment in her teenage years. As an adult she has acquired a very significant fan base. She tweets about this upcoming Fabletics partnership, and she is promoting the brand at every point. There are a lot of people they’re going to hear about this just because it is connected to Demi Lovato.
Celebrities have been able to make a huge impact on clothing companies. This is no secret because celebrities receive multi-million dollar endorsement deals. Kate Hudson is not another paid celebrity though. She is the co-founder of Fabletics, and she is passionate about building her brand.